If you want to develop a new service or product, whether it is for a corporate organization or your own venture (start-up), this course will help you to understand the process of innovation.
Based on the digital revolution trend and the opportunity to innovate in a “smart city” environment, this course stresses the importance of creativity, invention, and innovation. It provides coverage of both market-led de-mand-pull factors and innovation-push factors. Incorporating creative thinking and best practices in innovative “smart” product or service development, this training course will help learners understand how to create a new “smart” product or service development process and position it to gain a competitive advantage while developing during this course a real prototype.
By the end of this course, each learner will have generated tens of business ideas, selected the best ones, and developed the first version of the prototype of his/her preferred idea. Based on this achievement, the learner will then decide to either continue and write the business plan or start the process again to find a better potential business idea.
The delivery strategy for this course is based either on a blended learning approach or on a fully online approach (with synchronous sessions with a Professor). This delivery will depend on the learning environment of the learner and his/her curriculum.
There are 2 delivery strategies based on the context:
- Learners can decide to follow the online 12-session program with synchronuous sessions with a Professor from INREGU (the digital content provides clear instructions for each session), or
- The program can be completed by some sessions (1 to 3) delivered by a Professor from INREGU:
- The kick-off class is important to launch the program with clear instructions and expectations.
- A mid-program milestone could make sure the progress is as expected and challenges are managed.
- The course is completed by a Demo Day where all participants present their innovation and get their certificate.
Learning Outcomes:
- Demonstrate an understanding of the processes related to creative ideas, inventions and innovations as critical resources for a company or a start-up in the dynamic business environment of a “smart city”.
- Design strategies for effective new product or service invention and innovation, and integrate the innovation process into a business strategy.
- Assess multi-disciplinary perspectives for new product or service inventions and innovations.
- Create the prototype of a “smart” product or service.
- Get ready to start a business plan after the completion of this course.
Course Goals:
- To provide learners with knowledge of the processes of new product or service invention and innovation in a dynamic business environment like the “smart city”.
- To create awareness of the importance of the protection of intellectual property rights in the context of new product or service development.
- To enhance learners’ understanding of the strategies related to new product/service development.
- To develop the ability of learners to explore multi-disciplinary perspectives and approaches for new “smart” product or service development.
- To start implementing the learner’s innovative product or service and create his/her prototype.
